Niagen Brands and Pricing

chromadex niagenNiagen is the brand name of the only commercially available brand of Nicotinamide Riboside, a recently discovered B3 Vitamin that is proving to have astounding anti-aging and health benefits.

Chromadex is the manufacturer, and owns 5 patents granted for its production which allows them to control the market for Nicotinamide Riboside.

They license several companies to bottle and distribute Niagen, and tightly regulate the retail pricing, so there is very little difference in Nicotinamide Riboside products.

There are minor differences as manufacturers use different capsule sizes, and some add fillers to aid in the bottling process and/or preservatives to extend shelf life.


HPN and LiveCellResearch were the first brands to market online, and continue to be the best deals.

As Niagen becomes mainstream, many big brands are coming to market and will soon be available online and in retails stores everywhere (more below), but so far none have better pricing.

The lowest advertised pricing online is below. They use different capsule sizes, and different number of capsules per bottle, so we do the math for you to figure the cost per milligram to make it easier to compare the prices.

HPN LiveCellResearchLife Extension
HPN NiagenLiveCellResearch NiagenLife Extension Niagen
Click for more infoClick for more infoClick for more info
Capsule Size (Mg)125250100
Capsules Per Bottle603030
Cost per Single Bottle$43.99$46.99 $20.98 + $4 shipping
Cost per Mg (1 bottle)5.9 cents6.1cents8.3 cents
Cost per 3 Bottles$113.00NA$69.85
Cost per Mg (3 bottles)5.3 centsNA7.5 cents
Guarantee 90 days30 days30 days
Ship toUS and InternationalUS OnlyUS only
These are the minimum allowable advertised prices,
which are strictly enforced by manufacturers.
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HPN- High Performance Nutrition is our favorite. They have options for 3 bottles, and also a 6 bottle package which further cut the cost.

LiveCellResearch This company does the most advertising all over the internet. They have good price for single bottle purchase, but they don’t offer quantity deals like HPN does. Also, many people aren’t too thrilled by the constant stream of emails they send marketing other products.

Life Extension is by far the biggest brand of the 3, so some people are more comfortable buying from them. They have an option for the least expensive “trial” of Niagen around $21, but 30 pills at 100mg each is a very low quantity. Since most of the studies and anecdotal evidence indicates 500 mg a day or more being an effective dosage, their $21 bottle would only last 6 days. Perhaps enough for you to notice a difference and then purchase a larger quantity, so we include that as our 3rd favorite option.


Most of these brands use pure Niagen, so there is no real difference in the product, only in the cost.

An exception is Basis, which adds pterostilbene, a kind of resveratrol, that supposedly increases the effectiveness. They certainly do have a very impressive list of 7 nobel laureate scientists backing this product which aids them in their marketing efforts and allows them to charge a LOT more than competitors for their fancy version of Niagen. Read the full review on Elysium Health.

  • Basis $60 for 60 125 mg capsules make this by far the most expensive Niagen on the market. If you don’t care about cost, this may be a good choice.
  • Doctors Best Good Brand, but expensive, and 75mg capsules too small
  • F1rst Available soon at GNC stores. $49 for 60 (100mg) capsules.
  • Enerdrex (Not yet Available) soon to be in Walgreens, Costco, Publix, Kroger
  • Proctor and Gamble (Not yet Available) to be included with other products
  • NR Age defense  (Not yet Available) – CVS stores Nationwide